Our Story

Introducing Chamré - A Fresh Beginning in 2024

Chamré, pronouned as SHAAM-ray, originates from the Urdu language word 'چمڑے', which means ‘leather’. The inspiration for the name stems from high-quality craftsmanship found in Pakistan for leather shoes, but which has been under the radar for quite a long time amid large counterfeit leather products currently being sold in the market. We aim to change that and strive to put Pakistan’s luxury hand-made shoes on the map.
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In January 2024, Chamré emerged as a revelation in the world of high-end leather craftsmanship. Fueled by a past in leather goods, we discovered a broken retail system that inflated prices and compromised values.
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Our solution was simple yet groundbreaking - manage production in-house, craft on-demand, and sell exclusively online. By sidestepping traditional retail, we aim to offer you unparalleled quality, sustainability, and affordability.
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As a new face in 2024, Chamré is not just a brand; it's a commitment to redefining the standards of luxury. Join us in this journey towards well-made, responsibly crafted products that enrich your life without breaking the bank.
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Yours truly,
Team Chamré